Virk, a dynamic social media platform, serves as a bridge connecting hungry people with talented local chefs, promoting the enjoyment of healthy and delicious meals. In my collaboration with Vallure Agency, I guided the development of vibrant and trendy campaigns, tailored to resonate with both passionate foodies and the culinary maestros populating this innovative platform. The result is a visually engaging and playful marketing approach that not only celebrates the joy of gastronomy but also fosters a sense of community among Virk's
users, making the platform an exciting hub for culinary exploration.
DIGITAL CONTENT — ART DIRECTION
The Virk strategy focused on brand recognition, clear calls-to-action, and employing a fun, playful digital campaign approach. Using videos, memes, and visually playful graphics, we successfully garnered attention and created a buzz around Virk, establishing the platform as an exciting hub for culinary exploration.
Campaigns and content were strategically designed to craft an immersive and informative experience for the launch, aimed at fostering awareness and attracting new users. Through meticulously crafted templates, we employed a playful approach, incorporating Virk's distinctive brand elements, colors, and easygoing images. This strategy not only enhanced the social experience but also contributed to the platform's appeal and successful engagement with the target audience.
