Mates for Living, a Cologne-based company in Germany, specializes in crafting products for the contemporary home. With a focus on modern families, the brand radiates a playful yet sophisticated quality. Under strategic creative direction, a dynamic visual identity and packaging system were meticulously crafted, enriching the company's story with a harmonious fusion of vibrancy and practicality.
VISUAL IDENTITY — PACKAGE DESIGN — ICONOGRAPHY
While the products themselves boasted elegant designs, our goal was to ensure they remained the focal point, while the visual identity and packaging served as complementary enhancements. Drawing inspiration from Scandinavian minimalism, our approach was to infuse simplicity with a touch of playfulness, mirroring a lifestyle intertwined with practicality and real-world functionality. This design philosophy encapsulates the essence of Mates for Living, echoing the brand's commitment to modernity and familial comfort.
A vibrant color palette and custom-designed sticker icons further enhanced the visual appeal, serving as delightful accents that added a whimsical touch, making the brand irresistibly family-friendly.
The packaging design was meticulously engineered to marry sophistication with functionality. An eco-friendly band, thoughtfully incorporated, not only secures the product but also doubles as a stylish feature, whether adorning the shelves of boutique stores or arriving as part of an online order. This ensures that Mates for Living exudes a modern allure from every angle, captivating consumers and cementing its position as a forward-thinking household name.
