VISUAL IDENTITY — PACKAGE DESIGN
Creative Bath Design is an innovative brand dedicated to redefining relaxation and well-being through CBD-infused products, aiming to elevate everyday bath rituals and promote a sense of wellness while fostering a lifestyle of freedom and health into the daily landscape. The creative goal in collaborating with Creative Bath Design was to infuse their brand with a vibrant visual identity and packaging system, encapsulating their commitment to reimagining women's wellness and relaxation through CBD-infused products.
The logo design and overall visual identity embody a unique combination of cheerful charm and familiarity. At the core of the visual identity lies a playful color palette, with each hue chosen to evoke a sense of joy, resonating with the brand's mission of promoting health and well-being while embracing pleasure and relaxation. The logo itself embodies balance throughout the branding, with bold lines and informal typography reflecting the brand's dynamic personality. It serves as a visual anchor, instantly recognizable and evoking a sense of freedom across the range of products.
The packaging concept served as a canvas for Creative Bath Design's growing product line of wellness essentials, embodying the promise of relaxation with a stylish twist. We set out to create an immersive experience that go above traditional bath rituals, creating a line of designs that have plenty of personality and feels fun, perfectly complimenting Creative Bath Design's colorful palette and positive attitude.
In addition to package design, our vision for Creative Bath Design extended beyond traditional branding initiatives. We conceptualized a dynamic online platform poised to revamp the CBD business-to-consumer industry. The plans included the development of a responsive online store, crafted to offer a seamless and immersive shopping experience for customers seeking CBD-infused relaxation solutions. Harnessing the potential of digital marketing, the strategy involved strategic partnerships with cannabis influencers to craft compelling content, blog articles, and promotional campaigns, all aimed at enhancing brand exposure and boosting online sales.
